textZo offers one of the most advanced deliverability platforms available today.
Marketers who want to ensure that their email campaigns reach the inboxes of their
recipients use textZo to achieve some of the highest deliverability rates in the
textZo has invested heavily in researching the different factors that cause
deliverability problems and has addressed each of these issues through a robust set
of deliverability tools found within the textZo software.
Dedicated Post Master
Behind the scenes efforts to ensure your messages are delivered around the clock.
textZo maintains white list status with top ISPs such as AOL, MSN/Hotmail, Yahoo
and Comcast. This status is derived through relationships cultivated by the textZo’s
team members. We publish SPF records on all our domains and can accommodate you for
publishing SenderID and SPF on your server.
Practically speaking, your email marketing campaigns will only be as successful as
your efforts to respect permission based or opt-in email marketing guidelines. We
ensure compliance with US CAN-SPAM standards and the EU Privacy Directive.
We use Spam Assassin's SPAM scoring service to provide you with an idea of the likelihood
of your email being caught in server level spam filters.
Abuse Reporting with Feedback Loops
An additional way that textZo ensures that all mail continues to be delivered at
larger ISPs is to utilize an ISP's feedback loop. A feedback loop allows you to see
all of the people who have clicked ‘Report Spam’ at a particular ISP. By default,
textZo will auto block any recipient that clicks ‘Report Spam’ from your list, so
that person will not negatively affect your deliverability going forward.
Dedicated and IP Segmentation
textZo segments clients based upon their complaint rates. Customers who demonstrate
a history of responsible list management, low abuse complaint rates, low unsubscribe
rates and low bounce rates will have higher delivery rates than those that do not.
It is also possible for you to request your own dedicated IP address, so you do not
have to send across textZo's shared IP ranges.